Google has officially blessed their Maps API (in classic Google style, as a Beta) for public use by any non-profit website. They also reserve the right to include advertising on the map at any point. I'll say it again: those are smart folks.
As soon as they can figure out how to sell it, Local text search + Adsense is going to be a huge revenue generator for Google. But wait until there are dozens of cool apps/sites out there built on the Google Maps API, all now serving up local ads on the maps! Cool app, relevant, and VERY valuable. Everyone wins--Google, the developers, the advertisers. Just brilliant from a business perspective. The hard part, methinks, is teaching the local plummer or mom-and-pop bakery shop to use AdSense.
And today I discovered a new killer local app built on Google maps: Bus Monster. This Seattle site will tell you the closest bus stop, all of the routes, and how far away (in minutes!) the bus is to that stop. Love it.
I may be late to the game, but I think I'm buying google stock.
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